Survey design is an art form—it takes time, patience, and careful practice to master. With the right knowledge and preparedness, researchers can turn their surveys into powerful instruments, revealing valuable insights. In this overview of survey research design, participants will gain a foundational understanding of the essential principles and techniques involved in designing, conducting, and analyzing surveys. The session will cover key topics, including questionnaire design, sampling methods, data collection modes, and basic data analysis, providing a concise yet comprehensive introduction to the field of survey research.
Presented by:
Dr. Larry Price, Professor, Psychometrics & Statistics
