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Simply Map is a powerful database that contains thousands of statistics on economics, demographics, and social characteristics. Business researchers use Simply Map to develop market potential reports, estimates sales figures, and find the best location to open a business.
However, social scientists may find Simply Map quite useful as well. This database contains demographic statistics, surveys of social attitudes, and business surveys that can be repurposed for social research (for example, access to health care).
This presentation will also include a list of resources that will assist you in interpreting the data.